Tuesday Foods Australia
We worked with Tuesday to creating stand-out packaging for this environmentally conscious, premium food brand. We took a collaborative approach, personifying each of their products to give character to the food they produce. This allowed consumers to connect with the brand on a more personal and cultural level, something that is highly considered by the Australian foodie.
The concept was executed with distinct, charming hand illustrations which were paired with amusing character names and typography combinations that were full of personality. The messaging is humorous and light hearted, while also supporting Tuesday Foods’ vision – high quality fish and ingredients, all ethically sourced.