Australian Dairy Conference
Client: ADC Australia
The Australian Dairy Conference was initiated by a group of leading dairy farmers, scientists and industry representatives from around Australia. The annual conference sets out to inspire and celebrate ongoing dairy farming achievements and promote optimism in new dairy horizons.
For their 2019 conference, Australian Dairy Conference required fresh branding that would support the foundations and success from previous conferences, as well as uphold their reputation as leaders in dairy.
For their 2019 conference, Australian Dairy Conference required fresh branding that would support the foundations and success from previous conferences, as well as uphold their reputation as leaders in dairy.
We were required to create marketing and digital assets which would be a playful fusion of traditional dairy meets modern agriculture.
In support of ADC’s break the mould attitude, we put a spin on colour palette choices, intentionally shying away from the stereotypical blue or white tones that are traditionally associated with dairy. Our design aimed to connect the industry with innovation and intellectuality, incorporating vivid golden tones and sharp supporting graphics. The photography used shows lively cattle and is complemented by a humanistic brand voice that adds to the confident and positively geared identity.
