Client: Cultivate Agri Partnerships
Tropical Bulls was established to improve the economic viability of the Northern Australian Cattle Industry (NACI). They strive to add value through supplying high quality bulls.
We were briefed to develop a brand that was tenacious and perfectly reflective of the contemporary and enduring stud cattle company. The tagline we formulated, Built to Thrive, suited this mentality while also appealing to the resilient nature of Northern Australian farmers.
This is also seen in the logo and typography used, which have a worn out look to further express durability and strength under harsh conditions. The rustic look of the graphic elements is balanced by tropical photography to keep the brand looking fresh, modern and eye-catching.