Branding & Packaging
“The very best, naturally raised on Earth.” Acres Organic is natural, free range and ethical. Our approach to building this brand was to focus on the ‘organic buyer’ and build an experience that would align with these customers. The design aims to move a high end beef product from a commodity to a sort after premium product for on trend consumers. Using bold colours, illustrative loose shapes and subtle graphical elements, this brand brings a playful context to a typically traditional farm setting.