Branding & Packaging
Swift Premium is D.R. Johnston’s consumer facing beef brand. Working with the D.R. Johnston team, we developed a strong brand vision and story that showcases this product as the ‘everyday favourite.’ Our approach was to create something striking and engaging to give brand recognition and pull in store. We also wanted to develop brand elements that linked the customer directly with the product by inspiring them with meal ideas to drive Swift Premium sales.
The artwork developed for Swift Premium has been implemented across a range of formats including packaging, pull up banners, A1 panels, shop window decals and stickers.