Brand Strategy & Outdoor Signage
Agri Creative was commissioned to develop a brand strategy for RLX and its six sub-brands. RLX is responsible for business development, operation and management of major saleyards across Australia.
Using an aerial view of a saleyard as the key concept, each piece symbolises a core value of the business.
The 6 key values that form RLX:
Safety, Competitiveness, Integrity, Ethics, Innovation, Sustainability.
The brand message developed for RLX:
“We are the premium livestock selling facility within Australia. We are passionate about the industry and always strive to deliver genuine value and quality. We are forward focused, innovative and open minded.”