Branding a Restaurant
JBS, along with the Royal Queensland Show, asked us to brand the 2017 Ekka Steakhouse. Our process involved the development of a strong brand story that would connect a wide audience with the agricultural industry.
This colourful twenty metre wall encouraged customers to learn about the industry as a whole, in particular the supply chain on where the meat goes both within Australia and overseas.
We wanted to drive awareness of the JBS brands and used key graphical elements to brand other collateral including staff t-shirts, water bottles, brochures and menus.